Marketing Engineers: 100x More Experiments with AI agents
Greg Isenberg's X article on the marketing engineer: part marketer, part builder, running AI agents. Bob and Alice unpack it in 12 minutes. In this episode: - His playbook: write the business "brain" first, connect the data, then add agents one at a time with guardrails in the tools. - Why it matters: the cost of a marketing experiment keeps collapsing, and whoever learns fastest wins. Sources: Greg Isenberg; Sean Ellis; Chonglin Sun et al.; Shannon Bond Big AI ideas, made clear for builders. luongnv.com/podcast
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Based on Marketing Engineers: 100x More Experiments with AI agents by GREG ISENBERG (@gregisenberg)