Marketing Engineers: 100x More Experiments with AI agents (solo explainer)
A solo explainer of Greg Isenberg's X article on the marketing engineer: part marketer, part builder, running AI agents. Unpacked in 8 minutes. In this episode: - His playbook: write the business "brain" first, connect the data, then add agents one at a time with guardrails in the tools. - Why it matters: the cost of a marketing experiment keeps collapsing, and whoever learns fastest wins. Sources: Marketing Engineers: 100x More Experiments with AI agents by Greg Isenberg (@gregisenberg) Big AI ideas, made clear for builders. luongnv.com/podcast
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Based on Marketing Engineers: 100x More Experiments with AI agents by GREG ISENBERG (@gregisenberg)