The Secret Behind Viral Product Launches
How do startups get a million views on a product launch? Kyle Jeong, who launches products at Browserbase, says viral launches on X are engineered over weeks, not left to luck. Bob and Alice unpack his playbook. In this episode: - A launch video, copy that earns every word, a story with a villain - Why replies and quotes beat likes on X - Friends, paid reach and the FTC's disclosure rules - A checklist for your next launch Sources: Kyle Jeong; Twitter; Paul Graham; Federal Trade Commission Big AI ideas, made clear for builders. luongnv.com/podcast
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Based on The secret behind viral product launches by Kyle Jeong (@kylejeong)